Vietnam’s vacation-rental market is part of a larger tourism rebound. In 2024, Airbnb activity in Vietnam generated VND 16 trillion in guest spending, while the country received more than 17.5 million international visitor arrivals. The figures below describe the national Airbnb market, the wider tourism system, and selected destination indicators from 2024. They are not all directly comparable: some measure Airbnb guests, some measure total visitors, and some measure hotel or tourist-accommodation occupancy.
Contents
- Market size and guest spending
- What guests spend beyond accommodation
- Urban and non-urban demand
- International source markets
- Tourism recovery and accommodation pressure
- Jobs, wages, and sector effects
- Destination snapshots
Market size and guest spending
Airbnb and Oxford Economics reported VND 16 trillion in Airbnb guest spending in Vietnam in 2024. This total included accommodation and non-accommodation expenses. The same estimate equaled 0.1% of Vietnam’s gross domestic product. Because the measure covers spending associated with Airbnb guests rather than only host revenue, it is best read as an indicator of the wider economic footprint around vacation-rental stays.
Non-accommodation spending made up the majority of Airbnb guest spending in Vietnam in 2024. That distinction matters for destinations such as Central Vietnam, where a rental stay can connect visitors with restaurants, transport providers, shops, attractions, and entertainment businesses. The accommodation booking is only one part of the visitor-economy relationship.
The typical Airbnb guest in Vietnam stayed three days in their accommodation in 2024, according to the Airbnb and Oxford Economics Vietnam 2025 report. The typical guest spent VND 2,800,000 per day on non-accommodation spending during that year. The stay-length figure is an accommodation measure, while the daily spending figure describes spending outside accommodation; they should not be multiplied into a national total without additional information about the number of guests and the definition of each measure.
The market also had a pronounced international profile. Airbnb guests staying in Vietnam were 82% international and 18% domestic in 2024. The corresponding 2019 mix was 18% international and 81% domestic, with the reported shares rounded and not adding to exactly 100%. In 2020, the mix was 56% international and 44% domestic. It then stood at 64% international and 36% domestic in 2022, 80% international and 20% domestic in 2023, and 82% international and 18% domestic in 2024. The pattern indicates a strong return of inbound demand by 2024, while the historical figures should be treated as reported period comparisons rather than independently rechecked estimates.
What guests spend beyond accommodation
The 2024 non-accommodation spending profile shows how visitor demand is distributed across everyday travel needs and discretionary activities. Airbnb and Oxford Economics reported the following amounts for every VND 1,000,000 of non-accommodation spending in Vietnam:
| Category | Amount per VND 1,000,000 |
|---|---|
| Restaurants | VND 330,000 |
| Shopping | VND 240,000 |
| Arts, entertainment, and other | VND 190,000 |
| Local transport | VND 150,000 |
| Groceries | VND 90,000 |
Restaurants were the largest named category, receiving VND 330,000 of every VND 1,000,000. Shopping accounted for VND 240,000, while arts, entertainment, and other spending accounted for VND 190,000. Local transport represented VND 150,000, and groceries represented VND 90,000. These supplied categories sum to the full VND 1,000,000 reference amount, so the table describes a complete reported allocation rather than a selection of partial categories.
For vacation-rental readers, the profile highlights the importance of location and local access. A property’s surrounding restaurant, shopping, transport, and activity options are part of the practical value experienced during a short stay. The data does not establish which individual destinations received each category, nor does it provide a Central Vietnam-only spending split. It does show that the economic activity associated with a stay extends well beyond the booked accommodation.
Urban and non-urban demand
Airbnb’s reported gross booking value also changed in composition across the comparison years. Non-urban destinations accounted for 23.6% of Airbnb gross booking value in Vietnam in 2019. That share fell to 14.7% in 2021, then reached 28.6% in 2024. Gross booking value is a booking-value measure, not the same as guest spending, nights, occupancy, or host earnings.
| Year | Non-urban share of Airbnb gross booking value in Vietnam |
|---|---|
| 2019 | 23.6% |
| 2021 | 14.7% |
| 2024 | 28.6% |
The 2024 share was higher than the 2019 share in the supplied report, while 2021 was lower than both comparison years. The figures describe national Airbnb booking composition and do not classify every Central Vietnam destination individually. Still, they provide a useful context for coastal, rural, island, and other non-urban markets that compete for visitor stays alongside major city destinations.
International source markets
Asia Pacific supplied 45% of Airbnb’s international guests in Vietnam in 2024. Europe supplied 19%, and North America supplied 16%. Other regions supplied 1% in the same report. These regional values are presented as reported shares and do not account for the full international mix on their own.
At country level, South Korea was the largest inbound source market at 19% of all international Airbnb guests in Vietnam in 2024. The United States was second at 16%. Australia accounted for 8%, while India, the United Kingdom, Germany, and Singapore each accounted for 5%. France, Mainland China, and Canada each accounted for 4%.
| 2024 source market | Share of international Airbnb guests |
|---|---|
| South Korea | 19% |
| United States | 16% |
| Australia | 8% |
| India | 5% |
| United Kingdom | 5% |
| Germany | 5% |
| Singapore | 5% |
| France | 4% |
| Mainland China | 4% |
| Canada | 4% |
The country shares are measured among international Airbnb guests, not among all visitors to Vietnam and not among all vacation-rental bookings across every platform. For Central Vietnam businesses, the figures point to a broad inbound market with especially large South Korean and United States segments, alongside meaningful demand from Australia, Europe, South Asia, Southeast Asia, and Mainland China.
Tourism recovery and accommodation pressure
Vietnam received more than 17.5 million international visitor arrivals in 2024, up 39.5% from 2023, according to the Vietnam National Authority of Tourism. The tourism industry also aimed to serve 110 million domestic visitor trips in 2024. These are different measures: international arrivals count inbound visits, while domestic visitor trips express a national tourism target.
Holiday periods show how quickly accommodation demand can concentrate. During the five-day holiday from 27 April to 1 May 2024, Vietnam served 8 million visitor arrivals. About 3.6 million of those visitors were overnight visitors. Average room capacity at tourist accommodation establishments nationwide was about 60% during the holiday period, and peak-day room occupancy exceeded 70%. Some coastal destinations reached 95% to 100% occupancy. During the New Year 2024 holiday, Vietnam served 3.2 million visitor arrivals.
These national holiday figures combine different accommodation types and destinations, so they are not a direct Airbnb occupancy rate. They do, however, show why short holiday windows can produce much stronger booking pressure than a national annual average would suggest. Coastal areas are particularly visible in the reported peak range, which is relevant to Central Vietnam’s beach and resort markets.
Jobs, wages, and sector effects
Airbnb and Oxford Economics estimated that Airbnb activity supported 64,100 jobs in Vietnam in 2024 and VND 7 trillion in wages. Of the supported jobs, 31,600 were direct jobs, 15,700 were indirect jobs, and 16,800 were induced jobs. These categories describe different channels of economic support and should not be treated as a count of Airbnb hosts alone.
The reported sector breakdown gives more detail:
- Manufacturing received VND 2.6 trillion of Airbnb-related economic output, supported 9,400 jobs, and received VND 1.3 trillion in Airbnb-related wages in 2024.
- Transport and storage received VND 2.0 trillion of related economic output, supported 10,700 jobs, and received VND 1.0 trillion in related wages.
- Food and beverage received VND 1.5 trillion of related economic output and supported 14,100 jobs.
- Arts, entertainment, and recreation services supported 10,400 related jobs.
- Wholesale and retail trade supported 7,300 related jobs.
The job figures reinforce the spending pattern described earlier. Food and beverage, transport, retail, entertainment, and supply sectors all appear in the reported footprint. The sector figures are national and model-based estimates from the Airbnb and Oxford Economics Vietnam 2025 report; they do not isolate Central Vietnam or establish that every job depended on a vacation rental.
Destination snapshots
The wider tourism data includes several local snapshots, but they measure different periods and locations. Da Nang welcomed 402,000 visitors during Tet 2024, and its Tet tourism revenue reached VND 1,580 billion. Those figures describe a holiday period in a major Central Vietnam destination and include tourism activity beyond vacation rentals.
Dien Bien’s 2024 tourist arrivals were estimated at more than 1,850,000, including 12,347 international tourist arrivals. Its 2024 tourism revenue exceeded VND 3,321 billion, and the average tourist stay was three days. The arrivals and revenue are annual figures, while the stay length is an average for 2024; none is an Airbnb-specific measure.
Other holiday snapshots help illustrate the range of conditions across Vietnam. Can Tho received about 189,000 tourists during the National Day 2024 holiday, generating about VND 221 billion in tourism turnover. Its average room occupancy ranged from 75% to 85%, while central Can Tho averaged about 85% to 90% occupancy on 1–2 September 2024.
Kien Giang welcomed 270,230 visitor arrivals during Tet 2024, recorded VND 928 billion in total tourist receipts, and reached 66.3% room occupancy. During the New Year 2024 holiday, it welcomed and served 120,700 arrivals, with estimated tourist receipts of VND 369 billion and average room occupancy of about 63%.
Ha Noi welcomed 25.3 million visitors from January through November 2024, including 5.7 million international visitors and 19.7 million domestic tourists. Its tourism revenue was nearly VND 100 trillion over the same January–November period, and its average hotel occupancy rate was 67% in November 2024. These Hanoi figures are included as national-market context rather than as a proxy for Central Vietnam rental performance.
Taken together, the available statistics describe a market with three useful characteristics: a large inbound component in 2024, substantial spending outside accommodation, and sharp differences between ordinary periods and holiday peaks. For Central Vietnam travel planning, the most important comparison is always the measurement itself—Airbnb gross booking value, Airbnb guest spending, total visitor arrivals, tourist receipts, hotel occupancy, or tourist-accommodation occupancy—because each captures a different part of vacation-rental demand.