Vietnam’s resort market entered 2024 amid a broad tourism recovery. The country recorded more than 17.5 million international visitor arrivals during the year, while major coastal destinations reported strong holiday occupancy, rising revenue, and substantial accommodation capacity. The figures below cover national tourism, Central Vietnam, selected resort destinations, and individual properties.
Contents
- Vietnam tourism demand and economic scale
- Holiday occupancy and coastal destination performance
- Central Vietnam resort statistics
- Khanh Hoa and Nha Trang resort market
- Accommodation supply and resort property scale
- Resort facilities, rooms, and prices
Vietnam tourism demand and economic scale
Vietnam received more than 17.5 million international visitor arrivals in 2024, according to the TITC 2024 year-end tourism summary. That was 39.5% higher than in 2023 and represented 97.6% of the country’s 2019 pre-pandemic level. The TITC 2024 tourism outlook had set a target of 17–18 million international arrivals for the year, alongside a target of 110 million domestic visitor trips.
The Vietnam National Authority of Tourism estimated 2024 tourism revenues at about 840 trillion VND. Separate GSO / VNAT 2024 year-end reporting estimated tourism service revenue at 62.5 trillion VND, up 16% year on year. These are different measures: the broader tourism-revenue estimate and the tourism-service-revenue estimate should not be treated as interchangeable.
Early 2024 already showed substantial service activity. GSO Q1 2024 service statistics put combined accommodation, food, and travel-service revenue at 189 trillion VND. Accommodation and food services accounted for 174.9 trillion VND, up 13.4% year on year, while travel services generated 14.1 trillion VND, up 46.3% year on year. International arrivals exceeded 4.6 million in the first quarter, an increase of 72% from the same period a year earlier.
The wider economy also grew during the first half of the year. The GSO first-half 2024 socio-economic report recorded Vietnam GDP growth of 6.42% year on year in the first six months. The services sector expanded 6.64% and contributed 49.76 percentage points to GDP growth. In 2023, services represented 42.54% of GDP, while service employment accounted for nearly 40% of total employment.
Holiday occupancy and coastal destination performance
The five-day April 27–May 1, 2024 holiday period illustrates how demand translated into resort usage. The VNAT holiday update recorded 8 million visitor arrivals nationwide, including about 3.6 million overnight visitor arrivals. Average room capacity at tourist accommodation establishments was about 60%, rising above 70% on peak days. Some coastal destinations reached 95–100% occupancy.
Several destinations reported large visitor totals and rapidly increasing receipts during the same period:
| Destination | Visitors | Visitor change | Tourist receipts | Receipt change |
|---|---|---|---|---|
| Thanh Hoa | 1,520,000 | 27.2% | 3,805 billion VND | 32.8% |
| Quang Ninh | 1,017,800 | 48.0% | 2,210 billion VND | 53% |
| Khanh Hoa | 969,950 | 21.5% | 1,306.7 billion VND | 53% |
The figures in this table come from the VNAT holiday update and refer specifically to April 27–May 1, 2024. They are not annual totals. The combination of visitor growth and faster receipt growth in Quang Ninh and Khanh Hoa indicates that the holiday period produced particularly strong spending results, although the supplied figures do not provide a comparable average spend calculation.
The New Year 2024 holiday provides a shorter comparison point. Vietnam served about 3.2 million visitor arrivals over three days, according to the VNAT New Year holiday update. Average room capacity nationwide reached nearly 50%, while some tourist centers recorded about 70%. Khanh Hoa was estimated to welcome and serve 465,900 visitor arrivals, with an average room occupancy rate of about 73%.
Central Vietnam resort statistics
Da Nang is one of the clearest Central Vietnam indicators in the supplied figures. VNAT’s Da Nang 9M 2024 update estimated that accommodation establishments served 8.7 million visitors during the first nine months of 2024. Accommodation and food-service revenue reached nearly 20,602.7 billion VND over that same nine-month period.
Those numbers describe a city-level accommodation and food-service market rather than resort-only performance. They nevertheless show the scale of visitor activity supporting hotels, beach resorts, restaurants, and connected travel businesses in Central Vietnam. The measurement period is January through September 2024, so it should not be compared directly with full-year destination totals without additional data.
Hoi An also appears in the accommodation data through Citadines Pearl Hoi An Resort. The VNAT Citadines Pearl Hoi An update lists 581 rooms and a swimming pool covering 1,600 square meters. These are property-level capacity and facility measurements, not citywide Hoi An totals.
The supplied district-level figures show how accommodation capacity extends beyond the largest coastal cities. Da Bac district had 30 accommodation establishments, including 18 homestay facilities and 11 hotels; one of the hotels was rated two stars, according to the VNAT Da Bac update. Huong Hoa district had 30 accommodation facilities with a total of 536 rooms, based on the VNAT Quang Tri community tourism update.
These smaller-market figures are useful when interpreting Central Vietnam’s visitor economy. Establishment counts alone do not show occupancy or revenue, while room counts alone do not show the balance between hotels, homestays, and other accommodation types. The available statistics therefore describe supply structure more clearly than demand intensity in these districts.
Khanh Hoa and Nha Trang resort market
Khanh Hoa recorded more than 10.6 million visitors in 2024, up 45.5% from 2023, according to the VNAT Khanh Hoa 2024 update. International visitors exceeded 4.5 million, an 89.3% year-on-year increase. Tourism revenue was nearly 52,272 billion VND, up 53.9% year on year.
The province’s partial-year figures provide additional context. During the first ten months of 2024, Khanh Hoa recorded about 9.5 million visitor stays, including 3.8 million international visitors and 5.6 million domestic visitors, according to the VNAT Khanh Hoa 10M 2024 update. The 10-month visitor categories do not sum to the full-year total because they cover a different period and use the supplied term “visitor stays.”
Holiday demand was also visible in the province. Khanh Hoa served about 969,950 visitors during the April 27–May 1 holiday, with tourist receipts of about 1,306.7 billion VND. During the New Year holiday, it was estimated to serve 465,900 visitors and reported about 73% average room occupancy.
Nha Trang’s resort infrastructure includes a Vinpearl Resort Nha Trang Bay battery-energy-storage project with a storage capacity of 3.7 MWh, according to the Vingroup Vinpearl BESS announcement from December 2024. The same announcement states that Vinpearl operated 45 resorts and hotels across 17 provinces and managed more than 18,500 hotel rooms and villas. Its wider portfolio included three theme parks, two entertainment complexes, two wildlife conservation parks, and four golf courses.
Accommodation supply and resort property scale
National and destination-level room supply varies considerably. By the end of November 2024, Ha Noi had more than 3,700 accommodation facilities with approximately 71,200 rooms, according to the VNAT Hanoi 11M 2024 update. Of these, 91 hotels and serviced apartments rated from one to five stars had 12,000 rooms. Ha Noi’s estimated hotel occupancy rate was 67% in November 2024.
Ha Noi welcomed 25.3 million visitors from January through November 2024, including 5.7 million international visitors and 19.7 million domestic tourists. Tourism revenue reached nearly 100 trillion VND during the same 11-month period. These figures provide an urban benchmark for comparison with coastal resort markets, but the accommodation stock includes a broad range of facilities rather than resorts alone.
Other destinations show different supply patterns. Bac Ha district had 100 accommodation establishments able to accommodate about 3,000 guests per night, according to the VNAT Lao Cai tourism update. Son La province had 641 accommodation establishments, and the VNAT Son La accommodation update states that Moc Chau National Tourism Area accounted for 50% of the province’s accommodation facilities.
Thao Nguyen Hotel & Resort in Son La covered more than 6 hectares and had 250 guest rooms. It was described in the same VNAT update as a three-star resort and the only three-star resort in the province. The supplied facts do not include its occupancy, annual visitor total, or revenue, so its size should be understood as physical and classified capacity rather than a performance measure.
Phu Quoc’s figures show the financial importance of resort-led development in another Vietnamese island market. In 2024, Phu Quoc contributed 51.6% of Kien Giang’s budget revenues. The VNAT Phu Quoc growth update recorded 321 investment projects with total registered capital exceeding 142 trillion VND. It also reported average annual economic expansion of 19.6% over more than two decades. These investment and growth figures describe the island economy as a whole, not only hotels or resorts.
Resort facilities, rooms, and prices
Individual property statistics help put resort scale into practical terms. Citadines Pearl Hoi An Resort had 581 rooms and a 1,600-square-meter pool. Vinpearl Hotel Bac Ninh was a 32-story hotel with 265 rooms, according to the Vinpearl room page. The Bac Ninh property is a hotel statistic and should not be read as a Central Vietnam beach-resort measure.
Vinpearl Resort & Spa Nha Trang Bay listed a three-bedroom pool villa measuring 290–330 square meters and accommodating up to 12 guests. The Vinpearl room page showed a standard rate starting at 429 USD per night and a member rate starting at 408 USD per night. These are displayed starting rates from that property page, not average prices for Nha Trang or Vietnam, and the supplied data does not specify the date or booking conditions attached to them.
Across the portfolio, the Vingroup Vinpearl BESS announcement from December 2024 reported more than 18,500 hotel rooms and villas in operation across 45 resorts and hotels in 17 provinces. The same source counted three theme parks, two entertainment complexes, two wildlife conservation parks, and four golf courses. Together, the figures show a resort model that combines lodging with attractions and leisure facilities rather than relying on rooms alone.
For readers comparing properties, the available statistics fall into several distinct categories: visitor arrivals measure demand, room counts measure supply, occupancy measures utilization for a stated period, revenue measures economic output, and villa size or nightly rates describe a particular product. Keeping those categories separate is essential when comparing Vietnam’s national tourism recovery with a single Central Vietnam resort.