Vietnam’s hospitality market entered 2024 with strong visitor growth and a broad accommodation base. The country welcomed more than 17.5 million international visitor arrivals in 2024, up 39.5% from 2023, while tourism receipts reached VND840 trillion. For travelers and hospitality businesses focused on Central Vietnam, Da Nang’s 2024 holiday figures show how quickly demand can concentrate around major travel periods.
Contents
- Vietnam’s visitor and revenue scale
- How international visitors arrived
- Accommodation supply and hotel categories
- Demand, occupancy, and holiday performance
- Da Nang and Central Vietnam hospitality signals
- Regional benchmarks for hospitality planning
Vietnam’s visitor and revenue scale
The national visitor total provides the clearest measure of the market’s 2024 scale. Viet Nam welcomed more than 17.5 million international visitor arrivals during the year. The figure was 39.5% higher than in 2023, according to Viet Nam records more than 17.5 million international visitor arrivals in 2024. International demand therefore formed a major part of the recovery and expansion story for hotels, serviced accommodation, restaurants, transport providers, and attractions.
Domestic and international travel also produced substantial tourism receipts. Viet Nam Tourism Overcomes Challenges and Steadily Enters a New Era reports tourism receipts of VND840 trillion in 2024, compared with VND678 trillion in 2023 and VND495 trillion in 2022. These are national annual totals, so they should not be read as hotel-only revenue or as a direct measure of room demand.
The three-year revenue series is useful as a market context indicator:
| Year | Vietnam tourism receipts |
|---|---|
| 2022 | VND495 trillion |
| 2023 | VND678 trillion |
| 2024 | VND840 trillion |
The accommodation market supported that visitor economy with about 38,000 tourist accommodation establishments and about 780,000 rooms in 2023. Those figures come from Vietnam aims to attract 17 - 18 million international visitor arrivals in 2024. They describe the national supply base before the end-of-2024 hotel classification figures reported in the later tourism overview.
Vietnam also had 3,921 international travel businesses by the end of 2023. The country issued 10,004 new tour guide cards in 2023 and had 37,331 tour guides nationwide that year. Together, these measures show that hospitality capacity extends beyond rooms: visitor growth is also connected to licensed travel businesses and the guide workforce.
How international visitors arrived
Air travel dominated Vietnam’s international arrival mix in 2024. Air arrivals exceeded 14.8 million and represented 84.4% of all international arrivals. Land arrivals were nearly 2.5 million, or 14.2%, while sea arrivals were nearly 248,100, or 1.4%. These figures were reported in Ngành Du lịch Việt Nam cán đích mục tiêu tăng trưởng, đón hơn 17,5 triệu lượt khách quốc tế năm 2024.
The transport mix matters for hospitality planning because it describes how visitors enter the national system, not how they distribute themselves after arrival. Air travel’s 84.4% share indicates the importance of airport-linked destinations. Land travel’s 14.2% share points to the continuing role of regional borders and overland itineraries. Sea arrivals represented a smaller 1.4% share nationally, although cruise traffic can be highly visible at individual ports.
Visitors were concentrated geographically by origin as well. Asia supplied 79.6% of Vietnam’s international arrivals in 2024. Europe supplied 11.3%, the Americas 5.7%, and Africa 0.3%, according to the same tourism-sector report.
| Visitor origin in 2024 | Share of international arrivals |
|---|---|
| Asia | 79.6% |
| Europe | 11.3% |
| The Americas | 5.7% |
| Africa | 0.3% |
The supplied figures identify four regional shares and do not provide a separate percentage for every origin market. They are best used as broad market-composition indicators rather than as a complete country-by-country demand ranking.
Accommodation supply and hotel categories
Vietnam’s 2023 accommodation base included about 38,000 establishments with about 780,000 rooms. Within that total, 247 five-star tourist accommodation establishments offered 80,896 rooms, while 368 four-star establishments offered 50,716 rooms. These 2023 figures come from Vietnam aims to attract 17 - 18 million international visitor arrivals in 2024.
The end-of-2024 classification snapshot uses a different reporting point and a different wording. Viet Nam Tourism Overcomes Challenges and Steadily Enters a New Era reports 280 five-star hotels with 60,190 rooms and 356 four-star hotels with 49,466 rooms by the end of 2024.
| Classification snapshot | Establishments | Rooms | Measurement period |
|---|---|---|---|
| Five-star tourist accommodation | 247 | 80,896 | 2023 |
| Four-star tourist accommodation | 368 | 50,716 | 2023 |
| Five-star hotels | 280 | 60,190 | End of 2024 |
| Four-star hotels | 356 | 49,466 | End of 2024 |
These rows should not be treated as a like-for-like growth calculation. The 2023 source refers to tourist accommodation establishments, while the end-of-2024 source refers to hotels, and the two reports use different measurement dates. The figures nevertheless show the scale of formally classified upper-upscale and luxury accommodation in the national market.
For travelers comparing destinations, the national totals are a backdrop rather than a forecast of available rooms in a particular city. Actual choice depends on the destination, dates, property category, and holiday demand. The national room count also includes locations outside Central Vietnam.
Demand, occupancy, and holiday performance
Short holiday periods produced particularly clear demand signals in 2024. During Vietnam’s Lunar New Year holiday, the country recorded 10.5 million domestic visitor trips, up 16.6% from the same holiday in 2023. About 3.5 million were overnight visitors, up 75% year on year. Average room capacity nationwide was about 45% to 50% during the holiday. These figures are from Vietnam tourism energising during Lunar New Year 2024.
The five-day April-May 2024 holiday brought 8 million visitor arrivals nationwide, including about 3.6 million overnight visitor arrivals. Average room capacity was about 60%, and peak room capacity exceeded 70% nationwide. Some coastal destinations reached 95% occupancy, while other coastal destinations reached 100%, according to Vietnam serves 8 millions visitor arrivals during holidays. Those peak coastal results demonstrate why a national average can conceal much tighter conditions in popular beach markets.
Kien Giang recorded 270,230 visitor arrivals during Lunar New Year 2024, up 26.4% year on year. Tourist receipts reached VND928 billion and room occupancy reached 66.3% during that holiday. Kien Giang is outside Central Vietnam, but its holiday figures provide a useful comparison for interpreting destination-level occupancy rather than treating national averages as universal.
Hanoi reported an estimated hotel occupancy rate of 67% in November 2024, up 14% from November 2023. The city’s January-November 2024 visitor total was 25.3 million, up 12% year on year, including 5.7 million international visitors and 19.7 million domestic tourists. The international total was nearly 36% higher year on year, while the domestic total was up 6.3%. These figures come from Ha Noi welcomes 25 million tourists in 11 months.
Hanoi’s accommodation base exceeded 3,700 facilities by the end of November 2024 and offered approximately 71,200 rooms. The city had 91 hotels and serviced apartments rated from one to five stars, totaling 12,000 rooms. Its tourism revenue for the first 11 months was nearly VND100 trillion, up 18% year on year. These urban figures are not forecasts for Central Vietnam, but they illustrate the relationship between visitor volume, room supply, occupancy, and receipts.
Da Nang and Central Vietnam hospitality signals
Da Nang provides the most directly relevant city-level hospitality snapshot in the supplied figures. During the 2024 Tet holiday, Da Nang welcomed 402,000 visitors, 37% more than during the same holiday in 2023. Nearly 177,000 of those visitors were foreigners. The figures are reported in Da Nang welcomes over 402,000 tourist arrivals during Tet.
Da Nang’s tourism industry earned an estimated VND1,580 billion during that Tet period. The estimate relates to the holiday period, not the city’s full-year tourism receipts. The same report recorded 777 domestic and international flights during the seven-day Tet break, an average of 111 flights per day. Of that daily average, 58 flights were domestic and 53 were international.
| Da Nang Tet 2024 indicator | Reported figure |
|---|---|
| Visitor arrivals | 402,000 |
| Year-on-year visitor change | 37% higher |
| Foreign visitors | Nearly 177,000 |
| Tourism earnings | Estimated VND1,580 billion |
| Flights during seven-day break | 777 |
| Average flights per day | 111 |
| Average domestic flights per day | 58 |
| Average international flights per day | 53 |
Cruise and local-experience activity added further volume. Three cruise ships brought 3,400 international guests to Tien Sa Port during the Tet break. Han River sightseeing boat tours reached 21,680 visits, 50% higher than in 2023. These figures show several distinct demand channels operating within one Central Vietnam destination: air arrivals, cruise arrivals, and paid local sightseeing.
For accommodation businesses, the Da Nang figures are strongest as a peak-period signal. They quantify a seven-day holiday and an estimated holiday revenue total; they do not establish a full-year occupancy rate, average daily rate, or revenue per available room. Those metrics are not supplied here and should not be inferred from the visitor total.
Regional benchmarks for hospitality planning
Other 2024 destination figures help place Central Vietnam within the wider national tourism landscape. Quang Ninh targeted 19 million visitor arrivals in 2024 and targeted more than 3.5 million foreign arrivals. It welcomed its three-millionth international visitor in 2024 and projected 1.5 times more summer cruise arrivals than in the previous year. The target and projection figures come from Quảng Ninh hoàn thành chỉ tiêu đón 19 triệu lượt khách năm 2024, Quang Ninh welcomed the 3 millionth foreign tourists, and Over 1,200 cruise passengers visit Quang Ninh.
Dien Bien welcomed more than 1,850,000 tourists in 2024, a total 1.8 times higher than in 2023. It received 12,347 international tourists, 1.4 times the 2023 level, and tourism revenue exceeded VND3,321 billion, or 1.9 times the 2023 level. The average stay was three days. These figures come from Visit Viet Nam Year 2024 creates momentum for socio-economic development in Dien Bien and show how a smaller destination can pair visitor growth with a reported stay-length measure.
Hanoi’s first-quarter 2024 tourism revenue reached nearly VND25.4 trillion, up 17.8% year on year. Its target average occupancy rate for accommodation and hotels was 62% for 2024, according to International arrivals in Ha Noi up 40% in Q1. The target is distinct from the estimated 67% occupancy reported for November, so the two percentages should not be treated as the same measurement.
Ho Chi Minh City served about 969,000 visitor arrivals during the five-day April-May holiday, up 2% year on year, and recorded about VND3,235 billion in holiday tourist receipts, up 3.4%. Separately, the city targeted six million international arrivals and VND190 trillion in tourism revenue for 2024. The holiday results are from Vietnam serves 8 millions visitor arrivals during holidays, while the targets are from HCMC targets six million international tourist arrivals in 2024. Targets and realized holiday results describe different types of measurements and should remain separate when comparing hospitality performance.
For Central Vietnam readers, the practical benchmark is therefore a layered one: national international arrivals exceeded 17.5 million in 2024; national accommodation supply was about 780,000 rooms in 2023; and Da Nang recorded 402,000 visitors during Tet 2024, including nearly 177,000 foreigners. Each number has a different geography and period, so the measurement date and scope are essential when using Vietnam hospitality statistics for travel planning or market analysis.