Vietnam’s coastal tourism market combines a 3,260-kilometre coastline, 28 coastal provinces and cities, and major visitor flows concentrated in destinations such as Da Nang, Khanh Hoa, Quang Nam, and Quang Ninh. The figures below describe reported 2024 visitor activity, holiday demand, accommodation use, and destination-level revenue, alongside longer-term coastal economic indicators.
Contents
- Vietnam’s coastal tourism footprint
- Holiday demand and hotel occupancy
- Da Nang visitor and transport statistics
- Khanh Hoa: visitor growth and revenue
- Quang Nam: international arrivals and heritage tourism
- What the destination figures show
Vietnam’s coastal tourism footprint
Vietnam’s coastline is 3,260 km long, according to the Ministry of Foreign Affairs’ Geography information. That coastline is distributed across 28 coastal provinces and cities, according to the Ministry of Planning and Investment’s coastal cities article. The same Ministry of Planning and Investment source describes more than 40 coastal cities across the country and about 3,000 islands of different sizes.
These figures indicate that coastal tourism is a nationwide network rather than a single resort corridor. The geography includes large urban destinations, island settings, port cities, and heritage locations connected to the sea-facing provinces. Visitor totals therefore need to be read as destination-specific measurements: a figure for Khanh Hoa does not describe every coastal province, while a Da Nang figure reflects one urban and transport hub.
The coastal economy also has a large national role. The economies of Vietnam’s 28 coastal cities and provinces are estimated to contribute 65–70% of national GDP, according to the Ministry of Planning and Investment. This is an estimate of the broader coastal economies, not a tourism-only share. The same source says pure marine economic sectors are expected to account for about 10% of national GDP by 2030. That is a forward-looking expectation, not a measured 2030 result.
For tourism readers, the practical implication is scale. Vietnam’s coastal visitor market spans enough provinces and islands that holiday occupancy, international arrivals, and tourism receipts can differ sharply between destinations and between measurement periods.
Holiday demand and hotel occupancy
The 2024 Tet holiday provides a nationwide snapshot of short-period travel demand. The Vietnam National Authority of Tourism estimated that Vietnam’s tourism industry welcomed and served 10.5 million domestic visitor trips during the Lunar New Year period. About 3.5 million of those trips were overnight visits. Average hotel room capacity nationwide was approximately 45–50% during Tet 2024.
The distinction between total domestic visitor trips and overnight visitors matters. The first figure includes the broader volume of domestic travel reported for the holiday, while the second identifies the portion recorded as overnight visits. They are not interchangeable measures of unique people or room nights.
Destination results varied within the same holiday period. Da Nang was estimated to welcome nearly 177,000 visitor arrivals during Tet 2024. Quang Nam welcomed 97,000 arrivals, up 42% year on year. Quang Ninh welcomed 89,767 arrivals. Kien Giang welcomed 44,370 arrivals, reported as 4.8 times the year-earlier level. Khanh Hoa served 630,300 visitor arrivals and recorded 191,000 overnight visitors during Tet 2024.
Khanh Hoa’s holiday tourism receipts reached nearly VND 878 billion, according to the Vietnam National Authority of Tourism. This is a destination revenue figure for the stated Tet measurement period; it should not be treated as the province’s annual tourism revenue.
The April 27 to May 1, 2024 holiday offers a different nationwide comparison. Over those five days, Vietnam welcomed and served 8 million visitor arrivals, including about 3.6 million overnight trips. Average room occupancy was approximately 60% nationwide. Some coastal destinations reached 95–100% occupancy during the same holiday.
| Measure | 2024 holiday period | Reported figure |
|---|---|---|
| Domestic visitor trips | Tet holiday | 10.5 million |
| Overnight visitors | Tet holiday | About 3.5 million |
| Average hotel capacity | Tet holiday | About 45–50% nationwide |
| Visitor arrivals | April 27–May 1 | 8 million |
| Overnight trips | April 27–May 1 | About 3.6 million |
| Average room occupancy | April 27–May 1 | About 60% nationwide |
| Peak coastal occupancy | April 27–May 1 | 95–100% at some destinations |
The two holiday snapshots should be kept separate because they cover different dates and use different reported measures. Together, they show how national averages can coexist with much higher occupancy at popular coastal destinations.
Da Nang visitor and transport statistics
Da Nang’s Tet 2024 figures show how visitor demand, aviation, cruising, and local sightseeing activity can appear in one coastal city’s tourism profile. The Vietnam National Authority of Tourism reported 402,000 visitors to Da Nang during Tet 2024, up 37% from the same period in 2023. Nearly 177,000 of those visitors were foreigners.
The city’s tourism industry earned an estimated VND 1,580 billion during Tet 2024. This is an estimated holiday-period tourism figure, not a full-year result. The same report recorded 777 domestic and international flights during Da Nang’s seven-day Tet break, an average of 111 flights per day. Its average daily breakdown was 58 domestic flights and 53 international flights.
Da Nang also recorded maritime visitor activity during the holiday. Three cruise ships berthed at Tien Sa Port, carrying a total of 3,400 international guests. Han River sightseeing boat tours reached 21,680 users during Tet 2024, up 50% compared with 2023.
The city’s longer measurement period was substantially larger than the Tet snapshot. Da Nang’s total tourist arrivals in the first nine months of 2024 reached 8.67 million, according to the Vietnam National Authority of Tourism. Because this figure covers nine months rather than seven holiday days, it is not a direct substitute for the Tet total. It does, however, place the holiday result within a much broader annual tourism flow.
Da Nang’s reported numbers also show why coastal tourism statistics should include access and activity indicators, not only arrivals. Flights describe air connectivity over a fixed holiday period, cruise guests describe a port-based segment, and boat-tour users describe participation in a specific local attraction. Each measures a different part of the visitor economy.
Khanh Hoa: visitor growth and revenue
Khanh Hoa recorded more than 10.6 million visitors in 2024, according to the Vietnam National Authority of Tourism’s year-end report. The 2024 total was up 45.5% from 2023. International visitors exceeded 4.5 million, an increase of 89.3% from the previous year.
The international figure is especially notable because it is reported separately from the overall visitor total. More than 4.5 million international visitors formed a large component of the province’s more than 10.6 million total visitors, while the total also includes domestic visitors. The source does not provide a single exact domestic count for the year in the supplied figures, so no additional split is inferred here.
Khanh Hoa’s tourism revenue in 2024 was estimated at nearly VND 52,272 billion, up 53.9% from the previous year. This annual revenue estimate differs in scale and period from the nearly VND 878 billion reported for the Tet holiday. One is a full-year provincial estimate; the other is a short holiday-period destination result.
The same Vietnam National Authority of Tourism report gave Khanh Hoa a 2025 tourism target of 11.8 million visitors. That target included 5.2 million international arrivals and 6.6 million domestic visitors. These are planned targets for 2025, not an observed outcome. They should therefore be read alongside, rather than merged with, the 2024 results.
| Khanh Hoa measure | Period or status | Figure |
|---|---|---|
| Total visitors | 2024 result | More than 10.6 million |
| International visitors | 2024 result | More than 4.5 million |
| Tourism revenue | 2024 estimate | Nearly VND 52,272 billion |
| Total visitors | 2025 target | 11.8 million |
| International arrivals | 2025 target | 5.2 million |
| Domestic visitors | 2025 target | 6.6 million |
The contrast between 2024 results and 2025 targets is useful for planning, but it does not establish that the target was achieved. It also illustrates why a tourism forecast or target must remain clearly labelled when comparing it with measured visitor data.
Quang Nam: international arrivals and heritage tourism
Quang Nam’s 2024 tourism sector recorded over 8 million visitors, according to the Vietnam National Authority of Tourism’s year-end report. About 5.5 million of those arrivals were international, while more than 2.5 million were domestic. The source uses rounded quantities, so the two component figures should be understood as reported approximations rather than a basis for unsupported reconciliation.
Quang Nam’s 2024 tourism revenue from visits and stays was estimated at VND 9.2 trillion. Its tourism social income was estimated at over VND 21.6 trillion. These are different measures: the first is revenue from visits and stays, while the second is a broader social-income estimate. They should not be combined into one total.
Heritage tourism formed another measurable part of the province’s visitor economy. My Son Sanctuary welcomed nearly 446,000 visitors in 2024 and generated estimated revenue of over VND 71.4 billion, according to the Vietnam National Authority of Tourism’s Quang Nam 2025 outlook. Both figures are site-specific and should not be presented as totals for all of Quang Nam’s coastal attractions.
The same outlook set Quang Nam’s 2025 tourism target at 8.4 million visitors. This target is close in scale to the reported 2024 result of over 8 million, but the two figures have different statuses: one is a forward-looking target and the other is a reported annual result. The supplied figures do not establish whether the target was later met.
What the destination figures show
The coastal destinations in the supplied reports differ in both market composition and measurement scale. Da Nang’s first-nine-month total reached 8.67 million arrivals, while Khanh Hoa reported more than 10.6 million visitors for all of 2024. Quang Nam recorded over 8 million visitors in 2024. These values are close enough to invite comparison, but the reports do not define every counting convention identically, so they should be treated as destination reports rather than a harmonized league table.
Khanh Hoa’s international market was reported at more than 4.5 million visitors in 2024, and Quang Nam’s international arrivals were about 5.5 million. Quang Nam’s supplied figure is slightly higher in reported international volume, while Khanh Hoa’s overall visitor total and tourism revenue were reported at more than 10.6 million and nearly VND 52,272 billion, respectively. These comparisons describe the supplied measurements; they do not prove that one destination is more profitable per visitor because the data does not provide matching definitions and complete denominators for that calculation.
Holiday data adds another layer. During Tet 2024, Khanh Hoa reported 630,300 visitor arrivals and 191,000 overnight visitors, while Da Nang reported 402,000 visitors. During the April 27–May 1 holiday, some coastal destinations reached 95–100% room occupancy even though the nationwide average was about 60%. This spread suggests that peak coastal demand can be concentrated in particular places and dates, while national averages remain lower.
For travelers and tourism planners focused on Central Vietnam, the most relevant figures are therefore period-specific: Da Nang’s 402,000 Tet visitors and 8.67 million arrivals in the first nine months of 2024; Quang Nam’s over 8 million annual visitors and nearly 446,000 visitors to My Son Sanctuary; and the wider coastal network represented by Vietnam’s 3,260 km coastline, 28 coastal provinces and cities, and approximately 3,000 islands.