Hoi An welcomed more than 4.4 million visitors in 2024, including 3.57 million international arrivals, while tourism revenue reached VND 5.231 trillion. The first half of 2025 continued that momentum, with around 2.8 million visitors, up 17.4% from the same period in 2024.
Contents
- At a glance
- Visitor growth over time
- 2024 tourism performance
- Early 2025 momentum
- Attractions and visitor spending
- Stay length and hotel occupancy
- Quang Nam context and online interest
At a glance
The headline measure for Hoi An is total visitors. The city recorded over 4.4 million visitors in 2024, alongside 3.57 million international arrivals. Its tourism revenue for that year was VND 5.231 trillion. These figures describe Hoi An’s city-level tourism performance for 2024.
The recovery can also be seen in the annual comparison. Hoi An welcomed about 4 million visitors in 2023, with tourism revenue of VND 4.1 trillion. The 2023 visitor volume was nearly double the 2022 level and had recovered to more than 70% of the 2019 pre-pandemic peak.
For longer-term perspective, the city welcomed 5.35 million tourists in 2019. About 4 million of those visitors were foreign tourists. A separate description of Hoi An Ancient Town gives the same 5.35 million total and says three-quarters were foreigners, making the location and visitor mix explicit.
| Measure | Reported figure | Period or comparison |
|---|---|---|
| Total visitors | Over 4.4 million | 2024 |
| International arrivals | 3.57 million | 2024 |
| Tourism revenue | VND 5.231 trillion | 2024 |
| Total visitors | About 2.8 million | First half of 2025 |
| Visitor growth | 17.4% | First half of 2025 versus first half of 2024 |
| Total visitors | About 4 million | 2023 |
| Pre-pandemic peak | 5.35 million | 2019 |
Source for the Hoi An figures in this section: Hoi An World Heritage.
Visitor growth over time
The available historical figures show how quickly Hoi An developed as a destination. Visitor numbers rose from 100,000 in 1999 to more than 4.4 million in 2024. That comparison spans 25 years and uses the reported totals for those two years; it should not be read as a complete annual time series.
Earlier tourism records show 2.151 million total arrivals in 2015. That was a 22.43% increase from the same period a year earlier. Ticketed visits were a narrower measure: Hoi An recorded 1,170,983 ticketed visits in 2015, up 39.25% from 2014. Total arrivals and ticketed visits are different measures and should not be combined.
Historical reporting also records Hoi An’s 6 millionth visitor in 2014-era coverage and its 8 millionth visitor in 2016-era coverage. These milestone descriptions are not annual visitor totals, so they provide context about cumulative reporting rather than a direct year-to-year series.
Hoi An began selling entrance tickets in 1985. The reported use of that revenue is also specific: 70% of ticket revenue was used to restore and preserve historical relics. This helps explain why ticket data relates not only to visitor measurement but also to the management of the heritage area.
Source for the historical figures and ticketing information: Hoi An World Heritage.
2024 tourism performance
Hoi An’s first quarter of 2024 brought about 1.143 million visitors, equal to 24.77% of the annual plan. Tourism revenue in the same quarter was VND 1.062 trillion. The quarterly results therefore combine a volume measure with a local revenue measure for the city, rather than an estimate of national tourism income.
The ancient town accounted for about 513,000 ticketed visitors in Q1 2024, generating nearly VND 61 billion in ticket revenue. Other attractions also contributed measurable traffic. Thanh Ha pottery village received about 193,000 visitors and generated about VND 6.7 billion during the quarter.
Cam Thanh nipa palm forest received about 269,000 ticketed visitors in Q1 2024. Its visitor volume was nearly 199% higher than in the same period of 2023 and more than 120% higher than in the same period of 2019. Those percentages are the reported comparisons for Cam Thanh, not growth rates for all Hoi An attractions.
January provided an early signal of international demand. Nearly 155,000 international ticket buyers were recorded in the first month of 2024, up 71.8% from the same period in 2023. Another January 2024 report described the increase as over 79% compared with 2023. Because the two reports use different wording and percentages, both should be retained as reported rather than reconciled into one rate.
Source for the Q1 and January 2024 measures: Bao Quang Nam and Hoi An World Heritage.
Early 2025 momentum
Hoi An welcomed over 1.2 million visitors in the first quarter of 2025. Across the first half of the year, the city welcomed around 2.8 million visitors, 17.4% more than in the first half of 2024. The half-year figure is a cumulative period total, while the Q1 figure covers only the first three months.
The city also approved a Tourism Development Plan through 2025 with an orientation to 2030 in 2025. It approved a Green Tourism Development Plan for 2025 as well. These are planning and policy milestones, not visitor forecasts or completed tourism results.
Sustainability and village tourism were also visible in the period’s recognition. Tra Que vegetable village was awarded Best Tourism Village of 2024 by UN Tourism. The award identifies a tourism distinction; it does not quantify visitor volume or revenue.
The city’s post-pandemic recovery had already been described in 2020 reporting as a return of crowds after social-distancing measures ended. In one post-pandemic reporting period, Hoi An had more than 1,000 visitors on average over weekends, with weekend traffic about three times higher than on normal days. Those figures are period-specific and should not be treated as a current daily average.
Source for the 2025, planning, recognition, and recovery statements: Hoi An World Heritage.
Attractions and visitor spending
The Q1 2024 attraction figures show why citywide visitor totals do not tell the whole story. About 1.143 million people visited Hoi An during the quarter, but the ancient town recorded about 513,000 ticketed visits, while Thanh Ha pottery village recorded about 193,000 visitors and Cam Thanh recorded about 269,000 ticketed visitors.
These attraction measures overlap in purpose but are not a complete breakdown of unique people. A visitor can potentially appear in more than one attraction’s count, and the supplied reports do not state that the categories are mutually exclusive. The safest interpretation is that they indicate individual site activity within the wider destination.
Revenue measures also differ by scope. Hoi An’s Q1 2024 tourism revenue was VND 1.062 trillion. Within that period, ancient-town ticket revenue was nearly VND 61 billion and Thanh Ha pottery village generated about VND 6.7 billion. The 2024 full-year city tourism revenue was VND 5.231 trillion. These values should not be added together because they cover different periods and, in some cases, narrower activities.
Hoi An’s 2019 result remains an important benchmark: 5.35 million tourists visited the city, and about 4 million were foreign visitors. Against that benchmark, the 2023 total of about 4 million indicates substantial recovery, while the 2024 total of over 4.4 million indicates further improvement, without establishing that the city exceeded its 2019 total.
Stay length and hotel occupancy
Visitor volume is only one indicator of tourism performance. In Q1 2024, Hoi An’s average length of stay was 2.22 days. The city’s hotel room occupancy rate for the same quarter was 51.8%.
Together, these figures describe a destination with measurable overnight activity, but they do not show how occupancy varied by month, accommodation type, or visitor origin. The 2.22-day figure is an average stay, not a minimum or maximum. The 51.8% figure is a room occupancy rate, not the percentage of visitors who stayed overnight.
The combination also helps distinguish arrivals from tourism intensity. A city can record a high number of visitors through day trips, while average stay and hotel occupancy describe the lodging dimension. For Hoi An, the Q1 2024 measures should therefore be read alongside the 1.143 million quarterly visitors and VND 1.062 trillion quarterly tourism revenue, not as substitutes for either figure.
Source for the Q1 2024 stay, occupancy, visitor, and revenue measures: Bao Quang Nam.
Quang Nam context and online interest
Hoi An sits within the wider tourism economy of Quang Nam. The province recorded 4.6 million tourist arrivals in the first half of 2024, including nearly 3.1 million international visitors and 1.5 million domestic visitors. Local tourism revenue in that half-year was VND 3.87 trillion, while social income from tourism was VND 9.095 trillion.
For the full year, Quang Nam tourism revenue from sightseeing and accommodations was estimated at VND 9.2 trillion. Social income from tourism exceeded VND 21.6 trillion. The word “estimated” matters here: the VND 9.2 trillion figure is an estimate, and social income is a broader measure than direct tourism revenue.
Hoi An was named Asia’s Leading Cultural City Destination 2024. It was also recognized as Asia’s Leading Culture Destination for the fourth consecutive year in 2024. These awards are destination recognitions rather than quantitative visitor measures, but they provide context for the city’s cultural-tourism positioning.
The Hoi An Ancient Town statistics page reports a different kind of number: website hits. It shows 4,907,260 hits in 2026-to-date monthly totals, 73,800,526 hits in the day-of-week total, and 47,219,741 hits across yearly totals for 2014–2022. These are page-hit statistics, not tourist arrivals, and the categories should not be added.
The same statistics page lists 27,926,250 hits from the United States, 11,571,642 from Viet Nam, 5,421,448 from Germany, 3,426,624 from France, and 3,316,364 from the Netherlands. These figures indicate recorded online interest by listed country, not the nationality mix of Hoi An’s visitors.
Sources for the provincial context and destination awards: Bao Quang Nam and Quang Nam Tourism. Source for the website measures: Hoi An World Heritage statistics page.