Hoi An’s reported room occupancy rate was 50.81% in 2023 and 46.85% in 2024, while the average stay increased from 2.06 to 2.14 days. At the same time, estimated overnight guests rose to 1.87 million in 2024, showing why accommodation performance needs to be read alongside visitor volume, visitor mix, and seasonal demand.
Contents
- Annual occupancy and stay length
- Visitor arrivals and accommodation pressure
- Overnight guests and the international mix
- Ticketed attractions as a demand indicator
- Q1 2024 accommodation context
- Holiday peaks and destination demand
Annual occupancy and stay length
The clearest annual accommodation measures in the supplied reporting are room occupancy, overnight guests, guest-nights, and average stay. The figures describe Hoi An city and are reported as estimates or local reports where the source uses that framing.
| Measure | 2023 | 2024 |
|---|---|---|
| Average room occupancy | 50.81% | 46.85% |
| Overnight guests | 1.553 million | Estimated 1.87 million |
| Average stay | 2.06 days | 2.14 days |
| Guest-nights | 3.198 million | Not supplied |
| Tourism-sector revenue | VND 4,139.7 billion | Estimated more than VND 5,231 billion |
Source: Năm 2023, doanh thu du lịch Hội An thu ước đạt 4.139,7 tỷ đồng and Du lịch Hội An bứt tốc.
Room occupancy was 50.81% in 2023. The 2024 annual rate was 46.85%, a lower reported occupancy rate despite higher overnight-guest volume. These are annual rates, not peak-season or quarterly readings, so they should not be substituted for one another. The figures also do not provide enough information to infer room supply, available-room nights, or the reason for the change.
The average stay moved from 2.06 days per guest in 2023 to 2.14 days in 2024. This is a reported year-to-year change in stay length, while the 2024 overnight-guest total is described as an estimate. In 2023, Hoi An recorded 3.198 million guest-nights, a measure distinct from the 1.553 million overnight guests. Guest-nights represent nights rather than individual guests.
Tourism-sector revenue was estimated at more than VND 5,231 billion in 2024, compared with VND 4,139.7 billion in 2023. The two source reports use different wording: the 2024 figure is estimated at more than the stated amount, while the 2023 figure is an estimated total in the cited report. Neither figure should be treated as accommodation-only revenue.
Visitor arrivals and accommodation pressure
Hoi An received about 4.426 million visitor arrivals in 2024, and the cited report says total arrivals increased 6.58% year on year. In 2023, the city recorded 4 million total visitor arrivals, with a reported year-on-year increase of 99.79%.
The 2023 and 2024 totals are visitor arrivals, not overnight stays. A visitor can be counted in destination-arrival statistics without producing a hotel night, while an overnight guest is a more direct accommodation-market measure. That distinction matters when using arrival growth to understand room demand.
International visitors accounted for about 3.574 million of Hoi An’s 2024 arrivals, and international arrivals grew 11.43% year on year. For 2023, the report recorded 3 million international visitor arrivals and a 327.63% year-on-year increase. Vietnamese visitor arrivals in 2023 were recorded at 1 million, equal to 76.89% of the prior-year level.
The available annual figures therefore show a strongly international visitor profile in the reported totals. They also show that the 2023 domestic and international figures are not moving in the same direction: international arrivals increased sharply in the report, while Vietnamese arrivals were below the prior-year level at 76.89% of that level. These percentages are retained as reported and are not recalculated here.
For accommodation planning, the practical reading is that total visitor volume alone is incomplete. The annual room-occupancy rate, overnight-guest count, average stay, and domestic-international mix describe different parts of the market. Hoi An’s 2024 report combines about 4.426 million arrivals with an estimated 1.87 million overnight guests, but the supplied figures do not establish a conversion rate between those measures.
Overnight guests and the international mix
Hoi An recorded an estimated 1.87 million overnight guests in 2024, with the cited source reporting an 18.64% year-on-year increase. The same figure exceeded the annual plan by 3.46%. International overnight guests accounted for an estimated 1.63 million stays in 2024.
In 2023, Hoi An recorded 1.553 million overnight guests, and the reported year-on-year increase was 100.47%. International overnight guests accounted for 1.276 million stays. Vietnamese overnight guests accounted for 277,000 stays and were reported at 64.73% of the prior-year level.
| Overnight measure | Reported period | Value |
|---|---|---|
| Total overnight guests | 2023 | 1.553 million |
| International overnight guests | 2023 | 1.276 million |
| Vietnamese overnight guests | 2023 | 277,000 |
| Total overnight guests | 2024 | Estimated 1.87 million |
| International overnight guests | 2024 | Estimated 1.63 million |
Source: Năm 2023, doanh thu du lịch Hội An thu ước đạt 4.139,7 tỷ đồng and Du lịch Hội An bứt tốc.
The overnight-guest mix is different from the visitor-arrival mix because the measures count different things. In 2023, the source separately reports 1.276 million international overnight guests and 277,000 Vietnamese overnight guests. It also reports 2.816 million international guest-nights, which is a nights measure rather than a count of international guests.
The reported 2024 international overnight total is estimated at 1.63 million, while the total overnight-guest figure is estimated at 1.87 million. The supplied material does not provide a 2024 Vietnamese overnight-guest figure, so no domestic remainder is inferred. Similarly, the 2024 report does not supply an annual guest-night total in the material used here.
Ticketed attractions as a demand indicator
Ticketed attraction visits provide a useful destination-demand indicator, but they are not overnight stays, room nights, or unique accommodation guests. Hoi An recorded more than 3.565 million ticketed attraction visits in 2024, with the cited report stating a 5.04% year-on-year increase. In 2023, ticketed attraction visits totaled 3.23 million and increased 130.53% year on year.
The 2023 ticketed total included 2.5875 million international visitor visits and 642,500 Vietnamese visitor visits. International ticketed attraction visits increased 304.58% year on year, while Vietnamese ticketed visits were 84.37% of the prior-year level. Hoi An’s heritage-zone ticketed visits totaled 1.6695 million in 2023, and international heritage-zone visits increased 309.66% year on year.
These numbers help place accommodation demand in context. They show substantial paid-attraction activity in the same destination and period, but the source does not say that each ticketed visit represents a distinct person or an overnight guest. Attraction counts should therefore be used as a supporting demand signal, not as a substitute for occupancy or overnight-guest statistics.
For 2024, Hoi An Ancient Town recorded more than 1.72 million ticketed visits, reaching about 86% of its plan. Thanh Ha Pottery Village recorded 670,000 ticketed visits, Tra Que Vegetable Village recorded 24,500, and Bay Mau coconut forest recorded 920,000. These are venue-specific destination counts for 2024, not accommodation measures.
Q1 2024 accommodation context
The first quarter of 2024 offers a period-specific view rather than an annual rate. Hoi An’s room occupancy rate reached 51.8% in Q1 2024, and the average stay was 2.22 days. Both measures are explicitly tied to the first quarter and should not be treated as the 2024 annual occupancy or stay-length figures.
Hoi An recorded about 1.143 million visitor and overnight-stay arrivals in Q1 2024. Tourism revenue reached an estimated VND 1,062 billion during the quarter. The combination of a 51.8% quarterly occupancy rate and 2.22-day average stay describes the reported first-quarter context; it does not establish a full-year result.
The quarter also included significant ticketed activity at individual sites. Hoi An Ancient Town recorded an estimated 513,000 ticketed visits, with nearly VND 61 billion in ticket revenue. Thanh Ha Pottery Village recorded 193,000 visitors and about VND 6.7 billion in ticket revenue. Cam Thanh nipa-palm forest recorded about 269,000 ticketed visits.
The Cam Thanh figure was nearly 199% above the same period of 2023 and more than 120% above the same period of 2019, according to the cited Q1 report. Those comparisons apply to Cam Thanh visits in Q1, not to Hoi An-wide accommodation occupancy. The venue figures also should not be added to overnight guests, because they count ticketed visits or venue visitors.
Holiday peaks and destination demand
Short holiday periods can produce occupancy well above an annual average. During the September 1–4, 2022 holiday, Hoi An’s average accommodation occupancy was 70–85%. Accommodation was nearly 100% full on September 1, the first day of the holiday. About 16,700 guests stayed overnight in Hoi An from September 1–3, 2022.
The same report recorded more than 20,500 ticketed attraction visitors in Hoi An from September 1–3, 2022. These holiday counts are specific to the stated dates, and the occupancy range is a period range rather than an annual average. They illustrate why a city can report a moderate annual occupancy rate while experiencing near-full accommodation on individual holiday dates.
The 2022 holiday figures are not forecasts for 2024 or later periods. They are historical, Hoi An-specific observations that show the scale of short-term demand concentration. For readers comparing them with the 2024 annual occupancy rate of 46.85%, the measurement windows must remain separate: one is a three- to four-day holiday period and the other is a full-year average.
Taken together, Hoi An’s reported accommodation statistics show several distinct demand layers: annual occupancy, quarterly occupancy, average stay, overnight guests, guest-nights, visitor arrivals, and ticketed attraction visits. The most direct accommodation measures are the room-occupancy and overnight-guest figures; the other measures explain the destination conditions around them without replacing them.