Agoda’s published figures show a large accommodation and travel platform with a strong Asian focus. Its statistics span inventory, languages, customer support, sustainability research, secondary-destination searches, and changing business-travel plans. The dates and geographies matter: some figures describe the platform today, while others come from surveys or reports covering 2025 and 2026 travel intentions.
Contents
- Agoda platform size and reach
- How Agoda has expanded
- Languages, support, and traveler reviews
- Sustainability in Agoda’s 2025 research
- Vietnam and other Asian markets
- Secondary destinations and business-leisure travel
Agoda platform size and reach
The Agoda About page reports a global network of more than 6 million hotels and holiday properties. The same page separately lists 4.5 million hotels and homes worldwide, so these figures should be treated as distinct descriptions of Agoda’s published platform rather than combined into a single total. Agoda says its accommodation is available in more than 200 countries and territories.
Agoda is headquartered in Singapore and operates offices in 27 markets. The company was founded in 2005 and was acquired by Booking Holdings in 2007. These are company-history and business-structure figures from the Agoda About page, not measures of booking volume or market share.
The platform’s offer also extends beyond accommodation. Agoda’s 2025 Sustainable Travel Survey materials report more than 130,000 flight routes and more than 300,000 activities. The same materials describe 5 million holiday properties in 2025. Because Agoda’s published accommodation descriptions use different labels and periods, the 5 million holiday-property figure should not be added to the 6 million-property network figure.
| Agoda measure | Published figure | Period or scope |
|---|---|---|
| Hotels and holiday properties | Over 6 million | Worldwide; Agoda About page |
| Hotels and homes | 4.5 million | Worldwide; Agoda About page |
| Accommodation countries and territories | 200+ | Worldwide; Agoda About page |
| Holiday properties | 5 million | 2025; Agoda 2025 Sustainable Travel Survey |
| Flight routes | Over 130,000 | 2025 materials |
| Activities | Over 300,000 | 2025 materials |
For travelers planning Central Vietnam trips, the scale figures indicate the breadth of the marketplace, while the report dates indicate how cautiously the numbers should be compared. Inventory descriptions are not the same as confirmed reservations, active listings at one moment, or properties located in a specific Vietnamese destination.
How Agoda has expanded
Agoda’s About page provides several historical inventory milestones. When Agoda.com launched in Singapore in 2005, the page says it offered 7,000 hotels in Asia and 33,000 worldwide. The inventory passed 200,000 hotels in 2012. By 2021, Agoda reported 2.9 million hotels and homes and coverage of 56,000 cities worldwide.
The sequence shows the platform’s expansion in published inventory terms:
- 2005: 7,000 hotels in Asia and 33,000 worldwide at launch.
- 2012: more than 200,000 hotels.
- 2021: 2.9 million hotels and homes across 56,000 cities.
- Current About-page description: 4.5 million hotels and homes, alongside a separate figure of more than 6 million hotels and holiday properties.
These milestones use different categories, so they are best read as a historical outline rather than a precisely like-for-like growth series. The 2005, 2012, and 2021 figures are legacy facts reported on the Agoda About page. They are not presented here as independently verified measurements.
The 2021 description also records 38 languages for Agoda’s website and app. The current About-page figure is 39 languages, suggesting a one-language difference between the two published snapshots. That change is useful context for international travelers, but it does not identify which language was added or establish when the change occurred.
Languages, support, and traveler reviews
Agoda reports more than 7,000 employees and 24/7 customer support on its About page. It also reports more than 40 million real traveler reviews. Those figures describe staffing, service availability, and review volume, but they do not provide a country-by-country split or a separate review count for Central Vietnam.
Language access has changed across the company’s published snapshots. Agoda’s current About-page information says Agoda.com and the mobile app are available in 39 languages. For 2021, the same source reported 38 languages for the website and app and 16 languages for customer care. The current customer-care language count is not supplied here, so no current comparison should be inferred.
For a traveler comparing accommodation in Da Nang, Hoi An, Hue, or other Central Vietnam destinations, these platform-wide numbers provide operational context rather than a guarantee about a particular property. A global property count does not show how many listings are available for a selected date, and a platform-wide review total does not indicate how many reviews belong to one hotel or city.
The distinction between availability and inventory is especially important. “Available in 39 languages” refers to the service interface, while “more than 6 million hotels and holiday properties” refers to the described global network. Neither figure measures the quality, price, or sustainability performance of an individual accommodation.
Sustainability in Agoda’s 2025 research
Agoda’s 2025 Sustainable Travel Survey polled 6,081 respondents across 11 Asian markets. The survey reports that 68% of Asian travelers considered sustainability when making travel plans for 2025. It also says 8% considered sustainability not particularly important in their travel decisions.
The country figures vary. Sustainability was important in 86% of respondents in the Philippines, 82% in India, 80% in Taiwan, 80% in Malaysia, and 77% in Vietnam. These percentages describe survey responses about travel choices for 2025; they are not shares of all travelers in those markets and should not be treated as booking statistics.
| 2025 survey measure | Share reported |
|---|---|
| Asian travelers considering sustainability in plans | 68% |
| Philippines travelers saying it is important | 86% |
| India travelers saying it is important | 82% |
| Taiwan travelers saying it is important | 80% |
| Malaysia travelers saying it is important | 80% |
| Vietnam travelers saying it is important | 77% |
| Respondents saying it was not particularly important | 8% |
The survey also records specific sustainable-travel priorities. Twenty-two percent of travelers prioritized supporting local economies, and nearly one in four prioritized authentic tourism. Twenty percent chose accommodations with sustainability certifications, while 18% packed reusable items to reduce waste. A separate country result says 25% of Japanese travelers packed reusable items such as water bottles and shopping bags.
Agoda’s 2025 Eco Deals program offered discounts of up to 15% on partner hotels in 10 Asian markets. Agoda says it donated US$1 to local conservation projects for every Eco Deals booking. The “up to” wording identifies the maximum advertised discount, not the average discount, and the donation figure describes the program’s stated per-booking contribution rather than a total donation amount.
Vietnam and other Asian markets
Vietnam appears in both Agoda’s sustainability and business-travel research. In the 2025 Sustainable Travel Survey, 77% of Vietnamese travelers said sustainability was important in their travel choices for 2025. In Agoda’s 2026 Travel Outlook Report, 19% of Vietnamese respondents planned business travel in 2026, and 86% of Vietnamese business travelers planned to extend business trips for leisure.
The 86% figure belongs to business travelers, while the 19% figure refers to Vietnamese respondents planning business travel. They use different groups and should not be interpreted as two parts of one population. Together, they indicate the report’s separate interest in travel participation and the combination of work with personal time.
Other 2026 business-travel figures provide regional comparison. Across Asia-Pacific, 76% of surveyed business travelers planned to combine business trips with leisure in 2026. The corresponding country figures were 95% for Filipino business travelers, 92% for Thai business travelers, 86% for Vietnamese business travelers, 76% for South Korean business travelers, and 58% for Japanese business travelers.
Agoda’s 2026 Sustainable Travel Survey reports that 77% of Asian travelers said sustainability would be important when choosing travel options in 2026, up from 68% the previous year. It also says 83% expected sustainable travel to matter to them over the next three years. The increase is reported by Agoda as a percentage-point comparison between the two survey results; it does not establish a causal reason for the change.
Additional 2026 market results include 95% of Thai travelers, 93% of Indonesian travelers, 88% of Indian travelers, and 83% of Taiwanese travelers saying sustainability was important in their travel choices for 2026. The supplied figures do not include a 2026 Vietnam sustainability percentage, so the 77% Vietnam figure above remains specifically a 2025 result.
Secondary destinations and business-leisure travel
Agoda’s 2026 Travel Outlook Report says secondary destinations accounted for 34% of total accommodation searches on Agoda in the first half of 2025. It also reports that accommodation searches in secondary cities across Asia grew 15% faster than searches in traditional tourism hubs over the previous two years. These are Agoda search measures and growth comparisons, not visitor-arrival statistics.
Lower cost was the top reason cited by 43% of travelers for exploring secondary destinations. For Central Vietnam, this finding is relevant to how travelers may compare established hubs with less-prominent places, but the report does not provide a city-level result for Da Nang, Hoi An, Hue, or another Central Vietnam destination.
Business travel intentions vary by market. Agoda reports that 27% of Indonesian respondents planned business travel in 2026, the highest share among the cited markets. The corresponding figures were 20% in the Philippines and 19% in Vietnam. Among South Korean travelers, 49% planned to travel more domestically than internationally in 2026, compared with 10% who had planned to do so the previous year. Agoda also reports that 62% of South Korean travelers were likely to use AI to plan their next trip.
These figures are forward-looking survey results, so they describe intentions rather than completed travel. The same caution applies to the 76% Asia-Pacific business-leisure figure and the country results for Vietnam, Thailand, the Philippines, Japan, and South Korea. For readers using Agoda to plan Central Vietnam travel, the statistics are most useful as context for platform reach, sustainability preferences, secondary-destination interest, and the possibility that work trips may include additional leisure time.